Here’s a mid-year recap looking at top healthcare and marketing issues that policymakers, entrepreneurs, and consumers are wrestling with—Accountable Care Organizations, social media, PPACA, disruptive innovation, user experience, and Medicare. These issues are shaping the current landscape from presidential politics to a changing marketing mix.
HEALTHCARE
With 30+% US adults obese, what about healthy-living vouchers that let the guy with the Slurpie & Cheetos in the next cubicle pay his own way - http://on.wsj.com/fGg3k9
We can’t tax our way out of the country’s Medicare conundrum – no how, no way - http://goo.gl/NO2kk
Healthcare consumerism remains in a state of confusion, intimidation and frustration rule the day; patient satisfaction is low and they’re looking for answers - http://bit.ly/k6eo9T
Are ACOs “back to the future” HMO limited access, or truly a way to move pay-for-performance with providers having skin in the game? http://ti.me/mr1R0P also - http://goo.gl/fdl2R
Calling all health care reform policy wonks, take this ten question test: ObamaCare v RomneyCare—can you tell the difference? http://bit.ly/lnjLRG
Medicare Advantage shortened selling season means failure to prepare (which is NOW) is preparing to fail - http://goo.gl/4zxas
With 52 million uninsured and most others squeezed between benefits and clinical decisions – upscale concierge medicine marches on - http://goo.gl/EQygc
Top 25 Twitter accounts healthcare professionals should be following to stay “in the know” - http://bit.ly/iJOMzf
MARKETING
From Gen X to Grandpa, what are people doing online…a look at digital consumers by generation tells an interesting story - http://bit.ly/gw99Tl
Link between brand and UX is stronger than ever in your value chain...its healthcare’s game-changer for the next 3-years - http://bit.ly/m0Ga2f
The power of the RIGHT message… http://bit.ly/hXMYRS
Company innovator says go, but the bosses say no... is it about being first or being best? Some thoughts on innovation - http://n.pr/lFFgcg
Social media’s mind-boggling trend when you see it all in one place, summed-up in a “what happens every 60-second” context - http://goo.gl/zyzKZ
“They’ll never buy it on the Web” - - - really? Cyberseniors are on it, buying and loving it – digital Medicare here we come – http://goo.gl/DIQYT
WPP’s Top 100 most valuable global brands; where do you stand - http://goo.gl/fBjGX
Scan me like a can of beans...marketing embraces QR codes - http://bit.ly/hiMmPm