Turn Information Into Knowledge
As we move from summer to the home stretch of 2011, I don’t expect a let-up in the amount or pace of change. Social media and digital distribution continue to play havoc in the world of marketing and customer communication. On the healthcare front, reform (PPACA) continues to have significant impact on the health insurance industry, medical delivery, and consumers feeling the pressure as they figure out how, when, and where they finance and obtain healthcare.
The following information addresses12 “impact trends” in healthcare and marketing. Hopefully it’s the basis for the knowledge needed to anticipate the future.
MARKETING
Social media’s growth continues. New tools for business acquisition and customer retention are activated and working, but many are playing catch-up- http://bit.ly/pm4sSe
Customer engagement (i.e., UX) cuts across every aspect of a health plan’s business: new customer attraction, member retention, and quality ratings. And, it’s up to marketing to deliver- http://goo.gl/BGyri
Some may think we’re regressing to pictures on the cave wall, but here are some quick facts about using…and abusing QR Codes-http://on.mash.to/p6txGR
Online marketing spend is on the rise. Best practices are emerging to optimize your digital channel, from lead nurturing to customer experience- http://bit.ly/pgG1ii
Conversational marketing creates true customer interaction; they expect to be listened to and engaged with, not just sold to. Success takes deep understanding of your customer- http://bit.ly/o3w3zr
Going mobile – 4 billion mobile phones worldwide, 200 million mobile YouTube views/day, and by 2014 more people will access the Web via mobile device than desktop- http://bit.ly/oevODr
HEALTHCARE
Healthcare digital technology is hot and venture money is alive and well. Where’s VC money coming from and where’s it going can provide some useful insights- http://slidesha.re/n4890R
Health insurance premium rate hikes are being reviewed to determine what’s reasonable...and what’s not. Here’s a state-by-state scorecard- http://bit.ly/oNdaFz
PPACA what’s it going to take? Health insurance senior leaders predict a future of medical cost management, diversification, and capturing retail healthcare consumers- http://bit.ly/n5Ugv0
Highest/lowest healthcare spending among U.S. cities shows extreme swings that will force tough decisions and major health policy redirection: http://bit.ly/oaKl6q
Universal summary of benefits aims to make health insurance easier to understand for consumers is now being prescribed under new PPACA rules- http://goo.gl/d7z6N
Health Benefit Exchanges are on every health plan’s radar screen. As lead technology vendor, Dell looks at lessons learned under Romneycare- http://bit.ly/reOTqT
Lastly, for answers to your questions on theeconomy, politics, business trends and much more, here’s one of the most reliable resources available- http://goo.gl/zZNOA