(…and the year’s just started!)
“Even if you are on the right track, you'll get run over if you just sit there." –W. Rogers
So far 2012 has opened with a flurry of activity centered on economic recovery, a republican election sideshow, and the growing presence of social media in every crevasse of our lives.
In healthcare, preparation is in full swing as payers and providers anticipate 2014’s healthcare reform juggernaut–Exchanges, risk profiling, and ACOs. And in the marketing world, data is king as companies aggressively turn to consumer-centric, strategies made actionable by an ever growing array of social networking tactics.
Here’s what’s happening—
HEALTHCARE & INSURANCE
Health reform means the future for insurers takes a seismic shift from B2B to B2C marketing and joining the customers conversation - http://bit.ly/xNbVku
Defined contribution will define future of country’s employee benefits - http://goo.gl/AjIQc
Accountable Care Organizations are coming fast, but the jury is still out on this risk-sharing approach an answer to healthcare’s challenge of better care at a lower cost - http://goo.gl/SS95r
Health Insurance Exchanges across the states are in various forms of readiness as HHS seeks to approve each HIX in time for open enrollment in Oct ’13 - http://goo.gl/Vuu2i
Personalized healthcare is the future: monitors, genetic mapping, biometrics, etc. get ready for a doctor in your pocket - http://on.wsj.com/yELOvO
Healthcare consumerism is at a crossroads: are we ready to take responsibility for financial & clinical decisions in a system which is complex, and many argue broken - http://goo.gl/6Jwni
MARKETING & STRATEGY
The Age of Big DATA means using intelligence, informatics, knowledge-based anything…it’s all about sourcing, interpreting & acting on information to guide decisions - http://goo.gl/7prft
Going, going…Viral, we’ve become a society of social sharing and here’s how it happens - http://goo.gl/KY7WP
Strategic assessment, in one of McKinsey’s best, has a 10-point gut check or stress test for your enterprise business strategy (good luck) - http://goo.gl/vbBXA
Top digital trends include gamification, mobile wallet, social TV, etc. worth knowing about and tracking- http://bit.ly/uCgQ3B
Social media and business, how is it supposed to work, why is it important, and how do you get results - http://goo.gl/mvF6Y
Personal branding, image control, reputation management, etc. are you really in control, and if not who is….Google? http://goo.gl/5llt6
“Even if you are on the right track, you'll get run over if you just sit there." –W. Rogers
So far 2012 has opened with a flurry of activity centered on economic recovery, a republican election sideshow, and the growing presence of social media in every crevasse of our lives.
In healthcare, preparation is in full swing as payers and providers anticipate 2014’s healthcare reform juggernaut–Exchanges, risk profiling, and ACOs. And in the marketing world, data is king as companies aggressively turn to consumer-centric, strategies made actionable by an ever growing array of social networking tactics.
Here’s what’s happening—
HEALTHCARE & INSURANCE
Health reform means the future for insurers takes a seismic shift from B2B to B2C marketing and joining the customers conversation - http://bit.ly/xNbVku
Defined contribution will define future of country’s employee benefits - http://goo.gl/AjIQc
Accountable Care Organizations are coming fast, but the jury is still out on this risk-sharing approach an answer to healthcare’s challenge of better care at a lower cost - http://goo.gl/SS95r
Health Insurance Exchanges across the states are in various forms of readiness as HHS seeks to approve each HIX in time for open enrollment in Oct ’13 - http://goo.gl/Vuu2i
Personalized healthcare is the future: monitors, genetic mapping, biometrics, etc. get ready for a doctor in your pocket - http://on.wsj.com/yELOvO
Healthcare consumerism is at a crossroads: are we ready to take responsibility for financial & clinical decisions in a system which is complex, and many argue broken - http://goo.gl/6Jwni
MARKETING & STRATEGY
The Age of Big DATA means using intelligence, informatics, knowledge-based anything…it’s all about sourcing, interpreting & acting on information to guide decisions - http://goo.gl/7prft
Going, going…Viral, we’ve become a society of social sharing and here’s how it happens - http://goo.gl/KY7WP
Strategic assessment, in one of McKinsey’s best, has a 10-point gut check or stress test for your enterprise business strategy (good luck) - http://goo.gl/vbBXA
Top digital trends include gamification, mobile wallet, social TV, etc. worth knowing about and tracking- http://bit.ly/uCgQ3B
Social media and business, how is it supposed to work, why is it important, and how do you get results - http://goo.gl/mvF6Y
Personal branding, image control, reputation management, etc. are you really in control, and if not who is….Google? http://goo.gl/5llt6