…and the drill down that goes with them!
"Don't
look back, something might be gaining on you." That says it all in the transformational times shaping
marketing, strategy and healthcare. From the impact of a billion
smartphones to shifting consumer demands to the looming impact of the
Affordable Care Act…keeping all this on your radar screen is a challenge extraordinaire!
Following
are a dozen trends and the background to put them in context for today’s marketplace. You don't have to have it all figured out to move
forward.
Marketing Trends
Digital: Top Ten online and media trends
from Facebook
monetization to social listening platforms to consumer engagement- http://goo.gl/ZAGL7 & http://goo.gl/pjN1Y
Branding: With 19,000 new apps/mo, today’s “virgin consumer” is ready, able & willing but expectations
are high- http://goo.gl/2jVae
Social: How’s social media performing as
a sales outlet…where’s it going, how fast and what results can you expect?- http://goo.gl/Am7qf & http://goo.gl/OHnVT
Mobile: By YE2013, over a
billion smartphones will be in use: 798M Android, 294M Apple & 45M
Windows–here are ten trends- http://goo.gl/rJSj0
Strategy Trends
Consumer Engagement: Winning enterprises will put their customer in the center of everything they do- http://goo.gl/K2Unv
Privacy: Along with using Big Data to find, target
& advertise, there are Big Privacy issues: how & where it’s used- http://goo.gl/xHhjy
Futurity: What’s next in customer communication…science of intelligence and art of creative plus a dose of intuition- http://goo.gl/tjm9z
Big Data: At the end of the day to effectively engage customers big data has to translate into emotional data- http://goo.gl/HllRj and http://goo.gl/j1CVC
Healthcare Trends
ACOs: There are now over 400 Accountable Care Organizations in 49 states (Medicare ACOs cover over 4 million beneficiaries), it’s time to pay attention- http://goo.gl/eCCvd
Medicine: Sweeping review of what’s behind the high costs of health care plus game changing hospital & physician trends- http://goo.gl/TMoHt and http://goo.gl/ZR5Vv
Healthcare Reform: Playing the ACA game means protecting your base with a tough defense & preparing to grow with aggressive offense- http://goo.gl/Un92k and http://goo.gl/1rm5W
Exchanges: Straight talk about Health Insurance Marketplaces hit YouTube bringing awareness to the October 1st open enrollment- http://goo.gl/srXy9 and http://goo.gl/Aklnt
Plus: 12 Companies to Watch
- ACOs- Collaborative Health
- Advertising- Wunderman
- Big Data- KBM Group
- Clinical Trials- Aptiv Solutions
- Competitive Intel- Comperemedia
- Cost Containment- HMS
- Health Insurance- HealthPocket
- Health Shopping- CareXtend
- Insurance Technology- Connecture
- Marketing Technology- Neolane
- Media- GroupM
- Patient Engagement- HealthCrowd