“There are decades where nothing happens, then weeks where decades happen”
What’s changing faster
healthcare or marketing? It’s hard to tell these days with implementation of
the Affordable Care Act’s biggest insurance reforms set to take hold in a few
weeks and social media’s explosion across every aspect of today’s perpetually connected
consumer.
With 2014 enterprise planning and budget battles in full swing, here are a few hot trends and impact issues to help shape your strategies…
MARKETING TRENDS
Feeling It Connecting with advertising or design means understanding what you want customers to feel, Apple gets it in 90-seconds: http://bit.ly/18qXaHL
Mobile 91% Americans having mobile phone with many chronic checkers or bedders; how’s your mobile sales channel? http://goo.gl/AeEGwk
Branding Majority of satisfied customers are not advocating for brands on social platforms WHY brands are missing passion, focus & measurement- http://goo.gl/epHMk8
Marketing Technology Digital marketing transit map shows relationships among business functions, application services & solution providers - http://goo.gl/zDz5Wa
Socialnomics Today’s social media landscape…it’s not a fad & goes well beyond Facebook & Pinterest so plan your Socialnomic future- http://bit.ly/16Lhlij (here’s what’s going on every second- http://goo.gl/zOhvgV)
UX You don’t have to engage all your customers, just the ones you want to keep – 2013’s customer service hall of fame…and shame- http://goo.gl/KwGYnS
HEALTHCARE TRENDS
ACA Subsidies Who’ll get what when it comes to ACA subsidies/tax credits…almost half in individual insurance market- http://goo.gl/it1yMP
EHR Tipping point in Electronic Health Records (EHRs)…50% MDs, 80% hospitals, here’s how it’s evolved and where it’s going- http://goo.gl/JUh0N
Social Patients Healthcare and social media…patients are talking and hospitals/docs are trying to engage in the conversation, who’s doing it best- http://goo.gl/x6ncL
Quality Medicare Advantage plans went through it now hospitals face Star Ratings to help consumer make informed decisions- http://goo.gl/KTml8o
ACA Prices Health insurers between Barak & hard place, but Obamacare benefits will be price competitive with today’s market- http://goo.gl/yWHNHb
Hospitals Pay-for-performance reimbursement, economies of scale and taking insurance risk means hospital consolidation will continue at brisk pace with prices rising- http://goo.gl/zE9yf5
DON’T MISS “Retailization of Healthcare: A Direct Marketing Game Changer” part of DMA2013 Thought Leadership Series with KBM Group, Google and United Healthcare in Chicago on Tuesday October 15th
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