As COVID dominates the airwaves, there’s a dozen ‘impact trends’ challenging health care companies as they enter 2021.
1. FINANCIAL HURDLES Health consumers are dealing with extraordinary financial burdens.
2. COMMUNITY DISPARITY Lack of access to health services threatens vulnerable communities.
3. MENTAL WELLBEING Support for mental and behavioral health is mission critical.
4. TRUST BARRIERS The pandemic has shaken consumer institutional confidence.
5. ITS PERSONAL Ultimately, good health relies on personal responsibility and commitment.
6. DIGITAL DOMINACE Technology empowers consumers to take ownership of their health.
7. CITIZEN UNINSURED Massive COVID-driven layoffs are adding to ranks of uninsured.
8. OK BOOMER Leading-edge boomers, 65 – 74, have been hard hit by the pandemic.
9. MARTECH HLTHTECH Full-funnel audience intelligence is driving personalized content.
10. FRICTION FATIGUE Unmet promises mean customer boycotts, broken loyalties & viral callouts.
11. POLITICS UNKNOWN A new administration has an ambitious health policy agenda.
12. FACTS MATTER The evidence is in: wearing a mask prevents spread of COVID.
In a year when “You’re on mute” emerged as the top quote, expect 2021 to be another 12-months of uncertainty and surprise.
READ COMPLETE ARTICLE IN FIERCE HEALTHCARE:
Sure, COVID-19 will still be with us in 2021. But what else lies ahead for healthcare?
#healthcare #COVID19 #pandemic #mentalhealth #digitalhealth #maskup
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