Healthcare companies must invest in adapting to a more sophisticated, digital savvy Boomer customer. Today’s Boomer is more connected than ever with most owning a smartphone and going online every day to shop or search health-related websites. The generational digital divide is closing.
Driven by the pandemic health providers and payers saw telemedicine and virtual office visits skyrocket, and while it has tempered recently, it’s now a permanent part of the Boomer patient journey. Similarly, health insurance markets are seeing a surge of ‘virtual first’ benefit plans.
For Boomers, digital health has carved out a special niche: AgeTech. It includes everything from wearables to sensors to aging-in-place smart home reconfigurations. And, it’s addressing a broad range of health care issues including brain health, caregivers, socialization, fall prevention, longevity, and end-of-life. Digital health solutions are an important tool to empower Boomers, improve their quality of life, and reduce costs.
Boomers’ reliance on technology is growing and informing every aspect of their life. Technology won’t slow down, and neither will they. From crypto to AI & VR to NFT & metaverse, Boomers are adopters and fast followers so don’t leave them behind!
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